Narcos: Cartel Wars

Enter the world of Narcos: Step into the dangerous and thrilling role of cartel kingpin in the official strategy game based on the hit Netflix series.

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Step into the dangerous and thrilling role of cartel kingpin in the official game of the hit television show NARCOS. Decide between leading through raw power or gathering respect through loyalty. Sometimes bad people do good things … In the end you must decide, will it be “Plata o Plomo”?

About the game:

Retain new players in the game and motivate them to join clans. Increase player activity within clans and enhance the value of in-clan activities.
Boost the purchase of hard currency by high-paying players. Create a new monetization channel for a loyal audience.

Main Challenges

Players already in clans can earn in-game points, which allow all clan members to open the clan chest. The value of the chest’s contents depends on the collective points earned. As a result of this feature, there was a noticeable surge in activity related to mechanics that contribute to progress in gathering points to open the chest.

Clan Chest

Players gained the option to subscribe, providing various privileges at a rate that suits them. This created a new monetization channel in the game, attracting about 0.5% of stable buyers.

Subscription

Narcos: Cartel Wars

Build your Empire!

Learn the ropes of running an operation from El Patrón and manage your “relationship” with the law through Murphy and Pena.

Hero Talents: Added an additional way for heroes to gain power through talents, which grant random effects upon activation. These effects can later be modified for hard currency. As a result, this mechanic became a stable and significant channel for spending hard currency—about 20% of all in-game expenditures.

Additionally, this mechanic managed to engage about 60% of the entire user base, even though it is unlocked at later levels.

Auto-clan Invitations: Players who haven’t joined a clan yet receive periodic notifications offering invitations to one of the active clans.

After implementing this feature, the share of players in clans at lower levels (up to level 10) increased by 20%.

An important task was also ensuring that the new mechanics fit organically into the game’s architecture and did not affect performance.

Unique mechanics